Nyad and the USC study authors demand that television cover women’s sports “fairly and equitably,” but the study never once mentions the word “attendance.” Shouldn’t fan interest in the games drive the media stories? Economist Mark Perry, my colleague at the American Enterprise Institute, looked at the numbers. For the 2009 season, the NBA got 92.3 percent of the total attendance for pro basketball (NBA plus WNBA), while the WNBA got only 7.7 percent of the total attendance (see chart below). But according to the USC study, the WNBA received 22.2 percent of the coverage. Perry’s conclusion: “So women’s pro basketball got a hugely disproportionate share of media coverage. Total attendance at NBA games was 12 times greater than attendance at the WNBA games, but media coverage was only 3.5 times greater for men than for women.”

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